MCDONALD'S exclusion of the pig from its Chinese zodiac Doraemon collection has generated much displeasure, going by last Saturday's report, 'McDonald's pulls pig toy'. Many viewed the episode negatively, but there are positives to it.
First, while McDonald's may have showed 'a lack of cross-cultural understanding' by its decision to replace the pig toy with a Cupid one, its fundamental intention - to respect Muslim sensitivity - is commendable in Singapore's multicultural context.
Second, Muslims in Singapore were understanding and accommodating towards the issue. Responses cited in the report showed that Muslims were sympathetic to the unhappiness of Chinese customers who wanted to collect all 12 animals, and would have been agreeable with a pig toy had it been introduced.
Contrast this with the tensions and conflicts overseas, where offence can be taken over the use of terminology and symbols, and it can be seen that the Muslim community here is rational and accommodating when dealing with issues pertaining to religion.
Third, Chinese friends I have spoken to did not disagree with McDonald's concern over Muslim sensitivity. Instead, they disagreed with its handling and felt it had proceeded in a tactless manner that highlighted the irregularity, since the omission of the pig would naturally lead to further questions and controversy.
Although McDonald's could have handled its toy promotion better, the incident reflected positive signs of accommodation and understanding from various segments of society. Rather than frown on our differences, we can afford to smile at how this episode brought out our young but advancing collectivity as a multicultural nation. Perhaps this will make the Doraemon collection even more valuable.
Ng Junrong
Just see from afar. $2 each after any purchase for a small item is very expensive.
ReplyDeletenonetheless, will d same Hello Kitty saga continues?
ReplyDeleteits just quite ridiculous everybody is making a big deal of just soft toys. boycott macs then! lets see how long they can last without the delicious fries and garlic chilli. Bahh..
ReplyDeleteAnyway, someone even asked if MUIS was behind this. Maybe its all a publicity stunt. There are more important things to be angry about, like how much the politicians in singapore earn 3x more than the US politicians. Tsk.
I find it extremely amusing.
McD shouldve done a survey targetting its muslim's patrons before deciding. Im sure from the survey they will find tt most Sg muslims wouldnt mind that they sell the pig toy, nothing haram about that :) well, tt's how i'll handle it anyway - just my opinion.
ReplyDeleteagain... too much hoo haa over a lil pig.... heh... amusing start to my tuesday...
ReplyDeleteKesian Mac. Their good intentions backfire. Tat reporter takde cerita lain ke nak masuk Straits Times?
ReplyDeletebring the piglet on...D looks adorable in it :)
ReplyDeletelol...i was wondering why there was a cupid instead of a pig.
ReplyDeleteMuslims in Singapore are generally more open minded then our nothern counterparts.
Even in Indonesia there are plenty of churches around blatantly using the word "Allah" to refer to as their God. Theres even a few "Gereja Allah" signboards in front of their compounds. And this going as far back as 20 years ago.
No fires just yet =)
prodigic: and they are not as cute as the HK's version!
ReplyDeletepinkpesona: hello kitty was a phenomenon mann! i still have the astronauts couple...tho i have no idea where i put em in my storeroom...
pieceofcloth & raf13: yeah amusing indeed!
iqlimaadam: i think alot of people are talkin abt it, so it made news
smilingenchanter: yeah i agree, cute!
shuhadar: haha now u noe why! i hope no uprisin over there in Indonesia la, it'll be alot uglier!